SCE BEAUTY is a modern luxury makeup brand created to empower women to feel confident, polished, and authentically themselves. Built on the belief that beauty should enhance—not hide—your natural features, our products are designed to deliver clean ingredients, vibrant pigments, and effortless results for every skin tone and every lifestyle.

Founded by makeup artist Shaveria “Sha” Holliman, SCE BEAUTY was born from nearly a decade of artistry experience, passion for women’s confidence, and a commitment to making high-quality beauty accessible. After years of serving clients, Sha saw a need for products that performed like luxury makeup but felt comfortable, hydrating, and wearable for everyday life. SCE BEAUTY bridges that gap—with formulas that are nourishing, long-lasting, and truly beginner-friendly.

At SCE BEAUTY, every gloss, lash, brush, and beauty essential is created with intention. Our products are cruelty-free, crafted with skin-loving ingredients, and designed to give flawless results without the heavy feel. Whether you're getting ready for work, date night, or a photoshoot, our goal is simple: help you show up radiant, confident, and refined.

We celebrate all women—mothers, creators, professionals, and everyday beauty lovers—because beauty isn’t one-size-fits-all. It’s personal, powerful, and meant to be expressed boldly.

Defined. Refined. Unapologetically You.
Welcome to SCE BEAUTY.